Our Values

Empower others

Empowering and motivating others towards the shared goal of improving person-centred dementia care in the UK.

Setting an inspiring vision and direction to offering guidance and support to leading by example.

Positively influencing others to participate in our vision.

Understanding and empathising with the experiences and challenges of others, without judgement or assumptions.

Creating a supportive environment which means listening, offering support when needed and celebrating successes together.

Pushing past the status quo with bold and progressive new ideas.

Being curious and challenging deeply ingrained assumptions and traditional methods of dementia care.

Learning from both successes and failures to forge a new path forward.